Review and consider this  case study  (Attachment below) and record your thoughts. Then answer the following questions in a 2 pages written response. For this assignment, explore the questions below as you write a 2, APA-formatted paper with a minimum of three (3) academic and/or valid sources.


1. What should Jeff do about the fax?

2. Has the relationship with the distributor been beneficial to Versare in the past? Was it still beneficial in 2006?

3. Did Jeff and Robert make a mistake in entering the relationship with the distributor? In hindsight, what would you do differently in managing the relationship with the distributor?

4. Should Versare send a termination letter to end the contract?

5. What strategy and business model should Versare pursue moving forward

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