Assessment Content – Assessment 2
Assessed Learning Outcome:

Learning Outcome 1: Learning outcome 1: Discuss and demonstrate an enterprising mindset through the application of knowledge and concepts.

DUED ON 14TH MAY 2022 @ 11PM


Individual written Business Plan or Proposal

You are required to produce a business plan/business proposal for a new business start-up idea of your choice. This can be a solely profit-making entity or a social enterprise, but not a charity. You will be provided with examples of formats that you may select to present your work.

All answers must be:

· Between 1,400 and 1,650 words long.

· Supported with relevant literature using the Harvard Referencing system. This requires citations (references to relevant literature) within the answer itself, which must also be listed in full in a reference list at the end of your work. Work will not be awarded a pass grade at this level of study without a clear demonstration of this skill.

Additional Guidance

1. The aim is to identify a realistic business idea; it can be a disruptive innovation and does not have to be unique. It must be something you could potentially run alongside your studies.

2. Select a legal identity such as a sole trader, partnership, private limited company but not a charity or a public limited company for your business venture. It can be a social enterprise. Any reference to legal requirements must be in relation to UK law. Note: This is not a significant part of the assessment as this is not a business law module.

3. Focus on the process of developing your enterprising mindset and the creation of your business idea. You are not going to actually run this business as part of this module. Your assessors are interested in how you used your enterprising mindset and how this has informed your decision making.

4. Include an opportunity map for your business idea.

5. You can write in the first person.

6. Provide evidence of conducting market analysis and customer analysis in arriving at your business idea using secondary research. Data bases such as Mintel and FAME are useful for secondary research along with all the sources listed in the lecture/seminar slides. There is no need to conduct primary research for this assessment.

7. Include an end reference list; this is an academic submission, and it must be referenced and include citations to show evidence of your secondary research. You should include a minimum of ten (10) academic sources or grey literature (e.g. professional organisations or government websites) in your work. While there is no maximum number, it is not likely to be more than fifteen (15). You may use website sources as long as they are reliable. Do not use blogs, forums, or wikis.

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