I think that there is no reason for a brand to ever become obsolete. While many brands do end up hitting the end of their life or dying off, it doesn’t mean that the brand has to. You look at Ford Motor Company. The company has been in business since 1903. Have times changed with automobiles since then? Absolutely. And Ford has always been adapting with those times. Progressive politics has lead to a huge increase in a demand for electric vehicles and the end of internal combustion engines. Is Ford going to die off? No. It’s going to change its product and Ford already has multiple offerings of all electric vehicles. As long as a manufacturer is willing to adapt and change their product and make advances as time goes on, there is no reason for the brand to die off. Another important factor in keeping a brand alive is brand management and marketing. If you are able to keep the image up you can keep the sales up. I think that this could be said for nearly any type of company or brand out there. Products may die, but a brand doesn’t have to. It simply has to find a way to survive and carry on.

Young, Laurie. “Products Die but Brands Can Live Forever.” Products Die but Brands Can Live Forever | The Marketing Society, Mar. 2011, https://www.marketingsociety.com/the-library/products-die-brands-can-live-forever.

Debate – Do brands have finite lives?

In your reply post, you must respond to a post from a student that has an opposing stance than you.

Often, after a brand begins to slip in the marketplace or disappears altogether, commentators observe, “all brands have their day.” Their rationale is that all brands, in some sense, have a finite life and cannot be expected to be leaders forever. Other experts contend, however, that brands can live forever, and their long-term success depends as much on the skill and insight of the marketers involved.

Take a position: Brands cannot be expected to last forever versus There is no reason for a brand to ever become obsolete.

● Replies – Due Sunday at 11:59pm in the week: ○ Cut and paste the student whose comment you are replying to

prior to typing your reply. This would give me context as far as grading your reply.

○ A 3 point reply is a reply that: explicitly references ideas in the post; gives personal commentary in a constructive way: may correct an incorrect posting in a respectful way; elaborates on



the ideas and questions posed in the original post; reflects a good understanding of the course material; and/or brings up course material that the original post did not include but was relevant; includes at least 100 words.

○ A 2 point reply is a reply that: briefly elaborates on the ideas and questions posed in the original post; is a personal response that may or may not clearly tie to the original post but is somewhat relevant; repeated too much of original post; includes at least 100 words.

○ A 0-1 point reply that: includes brief encouragement; is a statement of agreement or disagreement; is an unclear or offensive response; does not meet the minimum number of words: no reply.

● Points will also be taken off for incorrect spelling, punctuation, capitalization, and grammar. Do not write like you do when texting or messaging. You need to use correct Standard English.

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