International Marketing ( chin chin ice cream company )
Assignment:
You need to develop a report in which you advise the company chin chin ice cream original from the United Kingdom to expand their ice cream in Spain. The report must include the following:
MARKET ENTRY STRATEGY: What strategies would work? Which one do you think is the most appropriate one for the company to enter this market? Make sure to justify your choice based on research and discuss the risk implications that this MES implies for the company.
1) Explain the opportunity that Spain is for the company chin chin ice cream
2) In this section you need to mention all the strategies that are appropriate for the company :
· DIRECT EXPORTING
· FRANCHISING
· LICENSING
· STRATEGIC ALLIANCE
· COMPETITIVE ADVANTAGE ( PORTER DIAMOND THEORY OF National Advantage )
3) Then, select one of these strategies in a reasoned manner, discussing risk/cost and involvement/control
4) Explain why this is the best option for the company to enter the selected market
5) Conduct any necessary additional research (about local competitors, customer behaviour, etc)
WORDCOUNT: 900 WORDS
FONT: ARIAL 12 PTS
The in-text References and the Bibliography must be in Harvard’s citation style.
