Company: Randstad Australia


4. Question – Choose ONE approach to ‘Ethics’, and briefly explain it. Then, using this chosen approach, explain how your chosen company can engage in ethical decision-making. Provide ONE example relevant to the company.


Guided Questions (100 words)

(Write them in your own words, rephrase them in your own sentences)

To select one Ethics Approach (see PP slide 7,8) and explain it.

To describe how your company could use this Approach in decision-making.

To provide 1 example/ case, based on your company’s operations.

To explain how your company could promote/ communicate the ethical standards to employees.

To choose 1 method from PP slide 10-15.


5. Question: Choose and briefly explain ONE approach to Corporate Social Responsibility (CSR). Then, explain how the chosen company can use this CSR approach to manage their stakeholder/s.


Guided Questions (100 words)

(Write them in your own words, rephrase them in your own sentences)

To select one CSR Approach (see PP slide 20) and explain it.

List 1 CSR activity your company can organise.

To describe how your company could use this activity to manage the stakeholders.

List 1 benefit for organising this CSR activity.


6. Question: Using the 4 key elements to a plan (Objectives, Actions, Resources, and Implementation), provide a Formal plan for your chosen company. Note: You need to relate the theories and concepts covered in class and relate these to your chosen company.

Guided questions (400 words)


(Write them in your own words, rephrase them in your own sentences)


6.1 The Plan & Objective Statement – Can be fictional – propose one plan on your own, that is suitable for your company

Background: Briefly describe the plan your company wish to take. Why this plan and what do they hope to achieve? Propose a plan (on your own) the company can achieve in the future.

Objective Statement: Write the Objective Statement. Check that it meets the SMART criteria.

Briefly describe why this objective is attainable (see p41 of study guide).

Samples of plans a company would make… (to include measurement)

To improve online market positioning/ branding (no. of visitors)

To expand operations in a new country (name 1 country)

To improve customer loyalty/ satisfaction/ experience (survey/ award)

To innovate new products & services (how many & by when?)


6.2 The Actions

Using the same Objective Statement, identify the action plans to be carried out at the Strategic, Tactical & Operations level.

Strategic Action plan – for the whole company (by the CEO).

Write 1 plan made by the CEO and explain one of these conditions:

(1) Proactivity – is the plan in line with the overall company’s mission?

(2) Congruency – is the plan fitting to the existing business & the external environment?

(3) Synergy – can the plan add value to the existing business units/ products/ services?

Tactical Action plan – for a specific department/ division (by HOD).

Write 1 plan made by the HOD. To include these details.

(1) Division of labour – explain who to carry out the action.

(2) Budgeting – How much budget is required?

Operations Action plan – for a specific team (by Operations Manager).

Write 1 plan made by the Operations Manager. To include some of these details.

(1) Inputs,   (2) Transform,   (3) Outputs,   (4) Control, (5) Feedback


6.3 The Resources

Budget: How much budget is needed to fund this plan? What are the areas to spend on?

Equipment: What type of equipment/ tools/ machine are needed?

Manpower: Does the company need to hire new manpower? If yes, name a few positions and list down what are the special skills they have.


6.4 The Implementation

List down 5 tasks to be implemented at the Operations level and identify who to complete each task.

To align with the Action Plan at the Operations level.

Write down 1 potential challenge the Manager face when managing individuals.

Propose 1 solution to overcome this challenge.

Common challenges faced: (choose 1 and explain)

Staff is not committed to follow through the plan.

Staff make mistakes or missed deadlines.

Staff lack the knowledge, skills, experience to complete a task.

Inter-department conflicts, staff cannot see eye to eye.

Potential solutions: (Choose 1 and explain)

Authority – using formal power.

Persuasion – to convince employees of the merits/ benefits of the plan.

Policy ‐ define appropriate behaviour and correct inappropriate behaviour.

Feedback – determines the extent to which a plan is being carried out as expected.


7. Question: Select and briefly explain ONE aspect of your chosen company’s culture. Explain how your chosen company might create a strong company culture with this aspect of company culture you have chosen.


Guided Questions (100 words)

A) Briefly explain what a strong culture looks like for your company (study guide p48).

B) Select 1 Culture Aspect (visual/ espousal/ core values) and explain what is it and how it can be seen/ observe at your company (PPT slide 6).

C) Select 1 cultural process and explain how your company can promote and sustain the company’s culture through it (PPT slide 10).


If you had borrowed content/ information from webpages, write the reference (at the bottom of page) and citation (within the paragraph).


8. Question: Explain how your chosen company may achieve (1) unity of command, (2) decentralization, and   (3) span of control (choose one).

Choose the most appropriate (4) organization structure for your chosen organization. Explain and justify your choice for this structure.


Guided Questions (400 words)

Unity of command: Explain what is this. Give 1 example on how it can be applied and list 1 benefit for your company.

Decentralized decision-making: Explain what is this. Give 1 example on how it can be applied and list 1 benefit for your company.

Tall or Flat Span of control (choose one): Explain what is this and why is it selected for your company. Give 1 example on how it can be applied and list 1 benefit for your company.

Organization structure: Which structure is most appropriate for your company, based on the company size, nature of business (units), type of customers? Choose one structure (Functional, Divisional, Matrix). Explain why this structure is the most appropriate and provide 1 benefit.



9. Question: Select and briefly explain (1) ONE traditional or contemporary leadership theory, and (2) ONE motivation theory for your chosen organization.


Explain how you would use this leadership theory AND motivation theory to lead and motivate the employees of your chosen company?


Guided Questions (400 words)

Select one Leadership theory and explain what it is. Describe how your company can apply it and list 1 benefit.

Select one Motivation theory and explain what it is. Describe how your company can apply it and list 1 benefit.

What are the challenges faced, when implementing this theory? Give 1 example related to your company.


Choose 1 Leadership Theory from below…

Traditional Leadership Theories (Study guide p78):

Traits Theories/ Behavioural Theories/ Autocratic/ Laissez-Faire/ Democratic/ Contingency

Contemporary Leadership Theories (Study guide p79):

Charismatic/ Transactional or Transformational/ Level 5 Leadership/ Self-Leadership/ Team Leadership/ Leader-Member Exchange


Choose 1 Motivation Theory from below…

Motivation Theories (Study guide p82):

Maslow’s Hierarchy of Needs/ B. F. Skinner’s Reinforcement theory/ McGregor’s Theory X, and Theory Y/ Quality of Work Life programs (QWL)


Refer to attached file for the annotations made in class.

Principal of Management Assignment Part 10


10. Recommendations as the company progresses in the next 5 years based on your explanation, discussion. (100 words)


Part 10: Guided Questions for Recommendation (100 words)


Review your SWOT analysis, CSR and Business Plan (Part 3, 5 & 6).


Part 3 – MY ANSWER


The SWOT analysis for (Randstad Australia) is as follows:

Strengths –

· Distribution: Randstad has a huge number of locations in practically every region, and its products and services are easily accessible to a vast number of clients in an efficient approach given its robust distribution system

· Social Media: Randstad has a large social media presence, with millions of followers across the most popular platforms: Facebook, LinkedIn, Twitter, and Instagram. On these platforms, it has a high level of customer involvement


Weaknesses –

· Research and Development: Despite the fact that Randstad invests more on research and development than the industry average, it spends far less than their competitors that have benefited greatly from their creative gadgets and solutions

· Rented Property: Randstad owns a large percentage of property that is rented rather than owned. It needs to pay a significant amount of rent on these, which adds to its expenses


Opportunities –

· E-commerce: The e-commerce industry has seen a new trend and increased sales productivity. As a result, a large number of consumers are increasingly making online purchases. Randstad can generate income by setting up online sites and advertising through them

· Technological developments: Technology has various advantages across many departments in the company. To save expenses, operations can be digitalized. Technology allows for better customer data analysis and enhances marketing campaigns


Threats –

· Suppliers: As the number of suppliers has declined in recent years, suppliers’ negotiating strength has increased. This could lead to an increase in Randstad’s material costs

· Currency Rate: The exchange rate changes, which has an impact on a company like Randstad that has foreign operations with local suppliers


Propose 3 recommendations you would like your company to grow in the next few years.

Covid-19. Explain how the company can get ready for the next wave of lock-down by the Government.



Part 10 – Template for self-checking


Here are the recommendations for the company. Firstly, ___<Take 1 point from Part 3 Opportunity>_____. Secondly, ____<Take 1 point from Part 5>_____. Lastly, _____<Take 1 point from Part 6>_____.



11. Conclusion based on your explanation and discussion of your chosen company. (100 words)


Part 11 – Guided Questions for Conclusion (100 words)


What are the main points/ findings of your report, for take away?

What had the company done well in the past?

How could the company continue to do well?



Part 11 – Template for self-checking


In conclusion, the company is well known for _____<Take 1 point from Part 1>______, and ___<Take 1 point from Part 3 Strength>________. They will continue to do well in the next 5 years, when they ___<Identify 1 condition for them to remain successful>______________.

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