Yeti in 2020: Can the Brand Name and Innovation Keep It Ahead of the Competition?



Read case 13, Yeti in 2020: Can Brand Name and Innovation keep it ahead of the competition?


Answer the following questions (submit your answers using typed, Single Spaced, 12pt. Font w/ 1″ margins). Please clearly separate and mark each essay:



1. Based upon your analysis of the company, identify the driving forces in the cooler and equipment industry. Which of these forces appears to be the strongest? What are key factors of success? Where does the industry appear to be headed as a result of these forces? (Recommended page length: 1 + pages, short answers will earn you partial credit).


2. What are Yeti’s competitive capabilities and resource strengths and what opportunities do you identify? Are there any notable weaknesses and threats facing the company? Assess the combined impact of these forces on Yeti’s future profitability. (Recommended page length: 2 pages – You can use bullets for the SWOT and use paragraphs when writing about the combined impact of the forces.).


3. What recommendations would you make to Yeti’s CEO, Matthew Reintjes, to enhance its competitive position in the industry, drive future growth, and improve profitability? Please provide ample detail to allow Yeti management to carry out your recommendations. List and discuss three specific recommendations for Yeti. (Recommended page length: 1.5 – 2 pages, short answers will earn you partial credit).
















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