Positioning Strategy

MKTU 605: Week 6 Assignment and Rubric

Length: 1-2 Pages

Due: Sunday of Week 6, by 11:59 pm PT

Value: 80 Points

 

Read the rubric below to develop a scope of work.

Referring to the week 4 Marketing Mix assignment, develop a plan to leverage your marketing mix to create a positioning strategy for your product/service. Include the FMOT and SMOT you want your customer to experience.

Next, explain, in a graphic how you will leverage each P to position your product/service with the customer. In a narrative, explain the graphic in detail. Do not leave the interpretation of the graphic to the reader to discern. Always explain the takeaways you want the reader to comprehend.

This assignment is due Sunday of week 6 by 11:59 pm.

Rubric: Evaluation Criteria

Grading Elements

Exemplary

Proficient

Developing

Emerging

Marketing Mix Description

30-28

Clearly and concisely describe the marketing mix of the product/service.

27-25

Fairly clearly describes the marketing mix of the product/service.

.

24-21

Describes the marketing mix of the product/service.

.

20 – 0

Vaguely describes the marketing mix of the product/service.

Positioning Strategy

30-28

Clearly and concisely describe how the five Ps will be leveraged in the positioning strategy. Includes the FMOT and SMOT.

27-25

Fairly clearly describes how the five Ps will be leveraged in the positioning strategy. Includes the FMOT and SMOT.

24-21

Somewhat describes how the five Ps will be leveraged in the positioning strategy. Somewhat includes the FMOT and/or SMOT.

20-0

Vaguely describes how the five Ps will be leveraged in the positioning strategy. Does not include the FMOT or the SMOT.

Writing & Presentation Mechanics and APA

20-18

The narrative and presentation are logical, well-written, and the required length. Spelling, grammar and, punctuation are accurate. Paper is APA formatted.

The presentation applies the graphic called out in the assignment description.

The presentation is not text-heavy and uses bullet points that spark interest. The presentation is supported by data, and is visually appealing, and is easy to understand.

Lists at least eight references.

17-14

The narrative and presentation are logical, well-written, and is the required length. Minor errors in spelling, grammar and/or punctuation. Paper is somewhat APA formatted.

The presentation applies the graphic called out in the assignment description.

The presentation is not overly text-heavy and uses bullet points that spark interest. The presentation is supported by data and is somewhat visually appealing, and easy to understand.

Lists at least eight references.

13-11

The narrative and presentation are somewhat logical and is the required length. Minor errors in spelling, grammar and/or punctuation. Paper is partially APA formatted.

The presentation does not apply the graphic called out in the assignment description.

The presentation is somewhat text-heavy. The presentation is not supported by data, and is not visually appealing, nor easy to understand.

Lists at least six references.

10 – 0

The narrative and presentation lack clarity and may be confusing and too long or too short. Paper is not APA formatted.

Numerous errors in spelling, grammar and/or punctuation.

The presentation does not apply the graphic called out in the assignment description.

The presentation is text-heavy. The presentation is not supported by data.

Lists at least four references.

MKTU 605 Rubric Week 6 Assignment Page of 2 02/2020

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