Multi-National Corporation (IKEA)



Section IV

Characterize the Organizational Architecture including the structure, integrating mechanisms, control systems, processes, and resultant culture of the MNC


Section V

Examine at least 3 examples of this MNC entering a new national market. Find examples of export, turnkey, licensing, joint venture, and acquisition and/or greenfield strategies. How did this work out? What were the Home Country Costs and Benefits in each case?



4 pages

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