Explain market segmentation; provide an example of a product that has been segmented. How does product segmentation impact the product life cycle? Next, using the same concepts behind market segmentation, discuss the differences between geographic, demographic, behavioral and psychographic segmentation. Include an explanation about why segmenting markets is a smart strategic move.
Week 6.2 Discussion
What is meant by target marketing? Why is target marketing a smart strategic move? Share an example of target marketing in action you’ve observed in your personal or professional experience. How does your experience illustrate the effectiveness of target marketing?
Week 6.3 Discussion
What is a positioning strategy? What are its elements? How is a positioning strategy connected to the marketing mix? Provide an example of a positioning strategy you have observed