Spring 2022 Final Exam Word Count: 823456789 823456790

 

Part I. Descriptive Analysis

A. Psychology of the customer experience

 

B. Decision making process: Strengths

 

C. Decision making process: Weaknesses

 

D. Factors influencing acquisition

 

Part II. Prescriptions

E. 1-2 Concrete prescriptions (be creative, but justify using class concepts)

 

F. Resistance to Prescriptions

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