Spring 2022 Final Exam Word Count: 823456789 823456790


Part I. Descriptive Analysis

A. Psychology of the customer experience


B. Decision making process: Strengths


C. Decision making process: Weaknesses


D. Factors influencing acquisition


Part II. Prescriptions

E. 1-2 Concrete prescriptions (be creative, but justify using class concepts)


F. Resistance to Prescriptions

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