From the list below, choose a subject you would like to research. This will be the topic of your thread:

  • Customer loyalty
  • Global marketing
  • Marketing research
  • Branding


Discussion Assignment Instructions

Original Post

You will create an original post in response to one of the available topics for each discussion.


  • Title your post according to your selected      topic.
  • In at least 600 words, discuss      your topic by addressing the following items:
    • Explain the concept of the       marketing management topic selected for your paper (Your textbook is a       good source for this section).
    • Examine at least 1 practical application/example       for your topic. This must involve the mention of a specific industry or       organization, explained in sufficient detail.
    • Formulate a question for       classmates about your topic that your classmates will respond to.
    • Have a separate heading for each       of these 3 sections. Use the headings as highlighted above in bold.
    • Use two scholarly sources in       addition to the course textbook.
    • Use current APA format.


  • You must respond to at least 2 of      your classmates’ original posts with a reply of at least 250 words. Your      replies must do the following:

a. Answer the question posed by the classmate.

b. Respond to the practical example in the classmate’s post with a practical example that differs from the one in the classmate’s post.

c. Reference at least 1 scholarly source in addition to the course textbook.

Note about Responses: Seek to understand your classmates’ posts (including the marketing management theory, the facts presented in their posts, their points of view, and their real-world examples). Aim to communicate your own understanding of relevant facts, your values, and your perspective of the topic.

This course utilizes the Post-First feature in all discussion assignments. This means you will only be able to read and interact with your classmates’ posts after you have submitted your post in response to the provided prompt.

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