A. Summarize case study 1 ( pg 399)  in 4 to 5 paragraphs and give your thoughts in a paragraph.

B. Answer the following 3 questions:

1. What are the ethical challenges that Uber faces in using app-based peer-to-peer sharing technology?

2. Since Uber is using a disruptive business model and marketing strategy, what are the risks that the company will have to overcome to be successful?

3. Because Uber is so popular and the business model is being expanded to other industries, should there be regulation to develop compliance with standards to protect competitors and consumers?

C. Summarize “What will you do? (Core Tex) and gives your thoughts on what you will do?

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