Introduction to the Quality Benchmark Project

The induction of the quality benchmark project is relatively crucial for the benefit of the organizationNotably its ensures that all effective and the right strategies are put in place to boost productivity in a firm. As a consequence, customers are really pleased. Firms can use benchmarking to discover and improve various quality issues by using the notion. With the help of proper benchmarking methods, we hope to achieve our goals (Othman, Ghani, & Choon, 2020). In this example, the project will focus on retail. To find out if six-sigma can be utilized to improve a marketing system, it will be built. The project will make use of a process benchmarking exercise. On the issue at hand, it will focus on how prominent firms have dealt with it. Herein, it’s fundamental for the organization to find the way which can enable them to learn from the other organization so that they can compete relatively well in the market. Moreover, the parameter helps the organization to make the impressive productivity and substantial revenue in the market.

Quality issue

Marketing is a key part of every organization’s long-term success. Many organizations are now using internet marketing tactics as a result of the progress of technology. A company’s implementation of this idea isn’t always an easy task. Changing the system may be impossible due to the complexity of the system. When used in the course of business, it might be a burden on the organization. Some flaws can be eliminated only to return in another part of the organization’s process (Kaur, & Singh, 2019). Intricate marketing platforms are difficult for employees to use. A significant amount of money has also been spent by businesses on employee training. Reductions in revenue are a result of customers’ slow answers owing to difficulty. Because of this, it is tough to boost the growth of a company in a market that is highly competitive. This means that an effective marketing strategy is necessary to keep a company’s quality high.

Background information

Retailer Williams-Sonoma, Inc. has its headquarters in the city of San Francisco. Its primary market is the citizens of the Golden State, specifically Californians. The company’s reputation is based on its ability to meet and exceed customer expectations. There are some worries regarding the company’s marketing strategy despite its high quality. It’s critical to find a solution to the problem if management plans to grow operations. Williams-online Because of a convoluted marketing structure, sales in Sonoma are down significantly (Nichols, 2018). Poor marketing procedures have come from this feature, pushing management to build a less sophisticated approach. When developing a marketing strategy, the marketing department should look at how other retail organizations have employed the six sigma process. Management will make system improvements if the procedure is successful.

Previous Attempt advocated addressing the issues.

The company had already tried to remedy the problem. The first focus of the study team was on creating a lean marketing system. In the end, the method was shown to be faulty, resulting in the failure of the marketing process. Additional benchmarking was done with respect to the technique’s components by the company’s benchmarking manufacturing businesses. That’s why the retail industry’s standards had to be used to benchmark (Abbott Watkins, 2018). Internal benchmarking has also been unsuccessful because of system problems that are similar to those found in the company’s own systems. As a result of the attempt, an internal bias was developed that limited the options for improvement.



Othman, I., Ghani, S. N. M., & Choon, S. W. (2020). The total Quality Management (TQM) journey of Malaysian building contractors. Ain Shams Engineering Journal, 11(3), 697-704.

Kaur, A., & Singh, B. (2019). Edifying role of corporate reputation in new issue market: Indian evidence. Asia-Pacific Journal of Business Administration.

Nichols, T. J. (2018). Closing the Wage Gap: Cities’ and States’ Prohibitions against prior Salary History Inquiries and the Implications Moving Forward. Seton Hall L. Rev., 49, 411.

Abbott Watkins, T. (2018). The ghost of salary past: Why salary history inquiries perpetuate the gender pay gap and should be ousted as a factor other than sex. Minn. L. Rev., 103, 1041.

Order your essay today and save 10% with the discount code ESSAYHELP