Create a Program Needs Analysis for your specific media project.
· Define the problem that the project should solve.
· Provide background information related to the client and problem.
· Analyze the audience that the project will address.
· Establish the objectives that, once accomplished, will meet the client’s need.
· Explain how the project will be distributed and used as well as how its success might be evaluated.
Follow the example in the DiZazzo text for formatting. Please submit the PNA as either a Word document or PDF.
View Rubric
| Program Needs Analysis | ||
| Criteria | Ratings | Pts |
| Problem
view longer description |
15 pts
Excellent 13.5 pts Good 12 pts Average 10.5 pts Poor 9 pts Unacceptable 0 pts No Marks |
/ 15 pts |
| Background
view longer description |
15 pts
Excellent 13.5 pts Good 12 pts Average 10.5 pts Poor 9 pts Unacceptable 0 pts No Marks |
/ 15 pts |
| Objectives
view longer description |
20 pts
Excellent 18 pts Good 16 pts Average 14 pts Poor 14 pts Unacceptable 0 pts No Marks |
/ 20 pts |
| Audience
view longer description |
20 pts
Excellent 18 pts Good 16 pts Average 14 pts Poor 14 pts Unacceptable 0 pts No Marks |
/ 20 pts |
| Distribution & Use
view longer description |
10 pts
Excellent 9 pts Good 8 pts Average 7 pts Poor 6 pts Unacceptable 0 pts No Marks |
/ 10 pts |
| Writing Quality
view longer description |
10 pts
Excellent 9 pts Good 8 pts Average 7 pts Poor 6 pts Unacceptable 0 pts No Marks |
/ 10 pts |
| Writing Cohesion
view longer description |
10 pts
Excellent 9 pts Good 8 pts Average 7 pts Poor 6 pts Unacceptable 0 pts No Marks |
/ 10 pts |
