Read patterns not scanned.pdf    (8 pages), and answer the following questions:

  1. What are the characteristics of well-established products such as paper, steel, and light bulbs?
  2. What are the characteristics of “new products” that require the re-orientation of corporate goals?
  3. What type of innovations are the light bulbs, automobiles, and semiconductors today?
  4. Describe Exhibit one in the article.

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