Running head: Coca-Cola 1
The Coca-Cola Firm is a soda retail outlet, production company, and marketing company of non-alcoholic drink blends and syrups. Atlanta, Georgia is home to Coca-Cola. The company’s stock is traded on the New York Stock Market. Coca-Cola was first initiated in the 1800s by John Pemberton. Coca-Cola recipe was created at Eagle, a drugstore in Columbus, Georgia, which deals exclusively with drugs and chemicals. Pemberton labeled it “French coca wine” at first. He could’ve been a Mariani beverage, an Italian origin for coca wine, for his tremendous results. The first sales took place at Jacob’s Atlanta Pharmacy in 1886 (Brondoni et al., 2019). Throughout Atlanta, they had set the rate at five cents per bottle. They were not blending with water, either, and the test was flawless. It was marketed as a drug to help individuals who were sick, and some users used it as a beverage. It was named after the French beverage coca of Pemberton. In the United States, it was once marketed at soda fountains.
Following the development of Coca-Cola by Pemberton, the approach was kept a carefully guarded mystery, communicated with a privileged few, and not formalized. After obtaining the rights, Asa Candler was the sole owner. The company was acquired from Candler by Ernest Woodruff and some other investors. Coca-Cola is the company’s most well-known commodity, but it also distributes over 500 other items in more than 200 countries, feeding 1.6 billion individuals daily (Brondoni et al., 2019). Coca-Cola is a worldwide drink corporation headquartered in Delaware that was founded under the General Corporation Law of the state.
Coca-Cola has maintained excellent financial discipline, as well as a robust capital framework, over the years. Coca-Cola was valued at about $244.5 billion in November 2021. Coca-Cola is valued at $22.179 billion by its stockholders (the number of funds that would be repaid to owners if all of the assets were dissolved). In terms of debt financing, the liabilities are $66.473 billion, which is the opposite side of the capital management coin Serôdio et al., 2018). As evidenced by the liquidity ratios, the company’s ability to pay off liabilities has increased, while its debt-to-equity proportion has declined. The Banking System has kept interest rates at historically low levels since the financial meltdown of 2008. As a result, many businesses, including Coca-Cola, have considered it beneficial to expand their debt by offering low-interest bonds, bringing Coke’s total remaining debt to $45.19 billion (Serôdio et al., 2018). Coca-ability Cola’s to meet its current obligations has increased, notwithstanding its debt. The stock turnover is 1.44, which is considered normal; it has risen slightly from 1.24 in 2016, indicating that assets have expanded faster than short-term loans.
Finally, Coca-Cola being the largest soft drink manufacturer in the world has set itself apart from its competition since 1896 by cultivating a loyal consumer base. The Company’s marketing machine continues to come up with fresh, exciting, and inventive ways to keep customers coming back. They were able to put the marketing strategy into action as well as create a great marketing mix. When you join everything else with the Company’s positive community participation, you have a recipe that the firm has come to know and love. Coca-Cola is one of the biggest and most popular soft drinks, despite facing objections over its product. Cola-Cola intends to study many cultures, religions, and languages to become a Multinational Corporation.
Brondoni, S. M. (2019). Shareowners, stakeholders & the global oversize economy. The coca-cola company case. Symphonya, (1), 16-27.
Serôdio, P. M., McKee, M., & Stuckler, D. (2018). Coca-Cola–a model of transparency in research partnerships? A network analysis of Coca-Cola’s research funding (2008–2016). Public health nutrition, 21(9), 1594-1607.