Week 1: (Assignment): Exploring Google Trends

Go to Google Trends (https://trends.google.com/trends) and input some of the terms related to the organization used within your Week #1’s discussion. Try to identify and understand the similarities and correlations in the trends.

Once you have found a connection, provide a one-page report sharing your results (and experience using Google Trends).


Week 1: (Discussion): Areas to Explore

Collecting Missing Data

Think about the different aspects of a business (e.g., your current employer, or previous employer, or a future employer) and write down the areas that you are least knowledgeable about—meaning, the areas for which you have the least amount of data. This could be lead generation, customer retention, website performance, traffic sources, campaign performance, search performance, etc.

Provide at least 3 areas and explain why you are least knowledgeable about each one. What can you do to help improve your knowledge and scope to better collect this missing data?

When replying to classmates, identify the areas that you thought was interesting or overlooked in your initial post/thoughts.

The initial post must be between 250-300 words in length and is due by Thursday 11:59 PM EST. At least two replies to other students are due by Sunday at 11:59 PM EST. Responding to at least two other students is a requirement; posts must be submitted on time and each peer reply per question must be between 150-200 words in length.

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