………………Column Break……………… SECTION C – Describe Your Strategy Recommendations – You’re speaking to the CEO. What should he/she do to reduce competitive disadvantages as well as gain and sustain a competitive advantage across the next five or more years?
(Based on all the work you have completed thus far in the semester, you should now have a clear and well vetted understanding of the types of specific actions the company should consider in order to maximize the chances of achieving competitive success. You need to organize your thoughts, create recommendations about which specific actions the company should take and when, and explain your recommendations in a clear and easy to understand way)
| 1 | · Near-Term Action Plan. What are the most significant actions you believe the company needs to immediately take to survive and/or to improve its competitive position over the next 12 months? (State each action and timeframe in detail – then explain the logic / rationale for each action. Make sure to prioritize your answers so the most important of all actions are listed at the top).
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· (You can use more or fewer than the five bullets we’ve provided here and below. We are simply signaling to you that we expect multiple recommendations for the near-term part of the strategy with significant detail and explanations. Make sure to separate and label your recommendations so they’re easier for us to read when we’re grading.)
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| 2 | · Longer-Term Action Plan. What are the most significant actions you believe the company needs pursue over the next two to five years to build a strong competitive position over the longer-term? (State each action and timeframe in detail – then explain the logic / rationale for each action. Make sure to prioritize your answers so the most important of all actions are listed at the top. ( It is okay if your longer-term recommendations are similar to or somewhat overlap your immediate action step recommendations, but you still need to provide a robust explanation of why they’re important in the medium to longer-term ) |
