TIPS & TRICKS: When the Emperor was Divine Final Group Project
Tips on Creating Your Presentation:
Consider:
· The use of images as an argument
· The arrangement of elements on a page
· The use of typography (fonts, etc.)
· The analysis of existing images and visuals
Text Elements (words in your visual, if applicable)
· Pay attention to what your type and font is “saying” to your audience
· What is the “personality” represented in what your text looks like
· There are formal and informal fonts – match this to your message
· The consequences of font choices
· Consider the effect of each font on the reader’s reception of your message
· What is the selected font’s personality and appropriateness to message?
· Your font choice can either build or harm your ethos (credibility) as an author
· The context and purpose of the document is important
· The cultural and visual associations of the fonts should fit the purpose of the document
· Type of text dictates font choice
· Make sure it’s readable and not distracting
Color
· Most basic and most critical choice you, as an author, can make
· Black text on white background shows high contrast and is the most common choice
· White text on a black background, however is not ideal
· Consider the cultural associations of color that your audience might have and how this will affect their reception of your message
Visuals
· Clip art/stock photos
· Avoid the cartoony/cheesy effect
· Choose images that truly fits the purpose of the visual
· Match design schemes, if you’re pairing images
· (consider creating images instead, honestly)
· Photographs and manipulated images should be thoughtfully selected
Overall design
· Create a path for the eye
· Visual should include striking, eye-catching elements
· Audience should be able to find information easily
· Design should be considered as rhetorical organization
· Design should be consistent
· Avoid “kitchen-sink syndrome”
· There are many pitfalls of prefab templates
· To evaluate your design, ask yourself:
· Is your design clarifying your information?
· Is your design unique enough to make it stand out?
· Is your design readable from its intended distance?
· Have you checked for typos and errors?
Resources:
https://owl.purdue.edu/owl/general_writing/visual_rhetoric/visual_rhetoric/index.html
https://owl.purdue.edu/owl/teacher_and_tutor_resources/teaching_resources/visual_rh
