in this assignment, you will review the approaches for diversifying the business lineup and whether they pass the three tests of corporate advantage.

  1. Pick a company and name the company as you write about it, which type of diversification would you choose and why (related or unrelated)?
  2. Which business approach of diversifying would you choose (acquisition, internal startup, or joint ventures with other companies), and why?
  3. How does your selected approach of related or unrelated diversification pass the three tests of corporate advantage (p. 225)? image Attached for page 225 citation below

Thompson, A. A. (2021). Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases (23rd Edition). McGraw-Hill Higher Education (US).

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